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Lava & Ignite Case Study

Lava&Ignite Nightclub take Accelerated Internet Marketing Systems - AIMS Guest list and VIP booking system.

The Client – Lava&Ignite, part of the Luminar Leisure, situated in Tollcross, it is one of Edinburgh’s finest Nightclubs. Having just completed a £1 Million refurbishment Lava & Ignite Edinburgh is revived, reborn and relaunced. The club now boasts state of the art lighting effects from the main rooms breath taking chandelier centrepiece to the RnB rooms intimate seating and Lava's studio 54 style illuminated dance floor giving you an unrivalled clubbing experience.

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The Requirement –
To work alongside this huge investment in client experience, the management of the club wanted a state of the art Guest list booking and email marketing system. The need was an exceptional client interaction system.

The Solution – AIMS solution was to design and deliver a sophisticated solution built on our Online Booking platform. As with all AIMS solutions, this is a ‘Fully Managed Service’ we do all system management and client interaction, all Lava&Ignite need to do is welcome the guests. The Guest list is accessed by clients, from the Lava&Ignite website, with individually personalised emails being sent to patrons on a weekly basis informing them on events, special nights and offers.

The Result – Quite simply, club management tell us our system is the most powerful marketing system they have had in the 4 years since opening. Averaging 6000 bookings per month through the Guest list system and an incredible, one night high of 1800 bookings; it’s all about driving more business through the door.




 


 
 
Caledonia House, Glasgow, G46 8JT - www.serviceyourclients.com - 0845 299 7877
Company Number: SC245821 VAT Number: 823987391

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